Wisdom From
The Field
Field Guide Partners is a strategic advisory firm for businesses and brands ready for meaningful, sustainable growth. We help leaders understand their market, interpret the signals, and choose the right path forward, using real human insight, lived experience, and actually having done it for other businesses as well as our own.
You don’t need another agency or a stack of AI-generated templates. You need clarity.
Human guidance.
And importantly, a partner who’s walked this terrain before.
Two partners. Two perspectives. One clear path.
HI THERE. WE’RE YOUR FIELD GUIDES.
Jason Morrow
Jason Morrow is a marketer, storyteller, and creator with a proven track record of building brands people actually care about. As Marketing Director for MRCOOL, he helped transform the company into one of the most recognizable mini split brands in the world, leading campaigns that brought a traditionally “boring” HVAC product into the spotlight for everyday homeowners.
After MRCOOL, Jason turned his focus to Really Very Crunchy, the comedy and lifestyle brand he co-created with his wife Emily, growing it to over 3 billion views, with a global community of more than 3.5 million followers across platforms.
Josh Yurich
Josh Yurich has spent nearly two decades in varying business development roles intensely focused on growth; revenue, margin, market share and teams. He’s worked with some of the largest digital agencies and consulting firms in the world in a cross-disciplinary manner. Design, product development, commerce, content and marketing are all areas he has extensive experience in leveraging to create value for clients.
Most recently, he turned to helping build 1000 Hours Outside, the movement started by his family in 2012. Since that time, it has become the global platform to Reclaim Childhood, Reconnect Families and Restore Mental Health. This platform consists of a top-ranked parenting podcast, mobile app development, publishing, retail, live events and more.
Our Areas of FocusPeopleBuild the Machine Around the Mission
Partnerships & RevenueGrow Through Alignment, Not Hustle
Profit & Priority Simplify & Amplify
Presence & PurposeKeep the Founder & Leadership Strong
OUR MISSIONEvery business enters unfamiliar terrain: new markets, shifting customer behavior, evolving competition, and constant change. Most leaders are too close to their own ecosystem to see it clearly.
Field Guide Partners was founded by two experienced operators who have built brands, led sales teams, negotiated partnerships, and grown audiences from the ground up. We bring the wisdom of the field - lived experience, real conversations, and the human insight gathered along the way - to help businesses navigate with confidence.
Just as a field guide helps you identify what matters in nature, we help you recognize the patterns and signals that shape your market. We walk with you, not ahead of you, helping you choose the right path for sustainable growth.
We’re not an agency. We’re not outsourced operators.
We’re your strategic partners in the field.
